BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//B2X Startup Symposium - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:B2X Startup Symposium
X-ORIGINAL-URL:https://b2x.startupsymposium.com
X-WR-CALDESC:Events for B2X Startup Symposium
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20190310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20191103T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20200308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20201101T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20210314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20211107T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20201105T090000
DTEND;TZID=America/Los_Angeles:20201105T110000
DTSTAMP:20260425T165901
CREATED:20200802T220504Z
LAST-MODIFIED:20200913T043239Z
UID:2934-1604566800-1604574000@b2x.startupsymposium.com
SUMMARY:Entrepreneurial Marketing
DESCRIPTION:How and why is marketing in a startup different than marketing in an established business? What\, in fact\, is being marketed by a startup? The company’s product or service … or — perhaps — the company itself? And are the startup’s marketing activities aimed only at potential customers for its product or service? Or are there other significant audiences receiving — and reacting to — the marketing signals that the startup is generating? And do all these audiences react similarly to each marketing signal? Or could investors\, channels\, strategic partners\, or even key new team members the startup is recruiting have quite different — possibly even contradictory — views of a given marketing initiative than the potential customers that were its “intended” audience? This Webinar will describe the multi-dimensional chess game of marketing in a startup — where every move has multiple\, entangled levels of impact on multiple players who all need to win for the startup to succeed. \nThis is the event link. It ONLY works for registrants.https://us02web.zoom.us/webinar/register/WN_Ix3zw-QLThW4zgmOLJ6vZQ
URL:https://b2x.startupsymposium.com/event/entrepreneurial-marketing/
CATEGORIES:Webinars and Workshops
ATTACH;FMTTYPE=image/jpeg:https://b2x.startupsymposium.com/wp-content/uploads/2020/08/Marketing.jpg
END:VEVENT
END:VCALENDAR